Every lead.
Every customer.
One intelligence layer.
SpectraIQ.ai brings AI into the everyday operation of the dealership — connecting customer engagement, sales, service, parts, marketing and operational intelligence through one intelligent platform.
Built for the way Australian dealerships actually operate.
SpectraIQ.ai is an independent Delaware C Corporation founded and operated by a team of co-founders, with strategic participation from Prism's founder. Prism Group and SpectraIQ.ai are separate corporate entities.
- 01Leads
- 02Customers
- 03Sales
- 04Service
- 05Parts
- 06Marketing
- 07Data
- 08Workflows
SpectraIQ Intelligence Layer
- Insight
- Action
- Automation
- Growth
The problem
Dealerships don't have a data problem.
They have an intelligence problem.
Modern dealerships generate enormous amounts of information every day. The information is rarely the constraint — connecting it to a decision is.
Where the information lives
Data exists.
Reports exist.
Dashboards exist.
But decisions are still slow.
- 01CRM
- 02DMS
- 03Lead sources
- 04Service
- 05Parts
- 06Marketing
- 07Customer
SpectraIQ intelligence
- Prioritise
- Engage
- Follow up
- Convert
Action
- Prioritise
- Engage
- Follow up
- Convert
- Retain
- Optimise
Built on the Prism philosophy
AI that becomes part of how the business operates.
AI should not exist as a layer of experimentation around a business. It should become part of how the business operates — inside the workflows, decisions and measures that already run the dealership.
Identify opportunity
Connect intelligence
Automate action
Measure value
Scale impact
The platform
One platform.
One intelligence layer.
One platform, nine modules across sales, service, parts, customer experience and marketing. Three sales modules are live today; the remainder are on the roadmap.
Nine modules
One shared data model and one intelligence layer
Three live
AI Leads Management · AI Sales Accelerator · AI Dead Leads Revival
Six on roadmap
6 modules across service, parts, CX and marketing
Australian built
AWS Sydney hosting and Privacy Act 1988 controls
Sales
AI Leads Management
LiveAI Sales Accelerator
LiveAI Dead Leads Revival
Live
Service
AI Service Advisor
RoadmapAI Predictive Maintenance
Roadmap
Parts
AI Parts Desk
Roadmap
Customer experience
AI Digital Concierge
RoadmapAI Complaints Care
Roadmap
Marketing
AI Marketing Studio
Roadmap
The dealership operating system
Select a department. Explore the module. See the flow it changes.
Sales modules
AI Leads Management
LiveNever miss a lead.
AI responds, qualifies, prioritises and follows up with every enquiry so high-value opportunities don't disappear into the pipeline.
What we solve
- Enquiries that sit unanswered outside showroom hours
- Uneven qualification depending on who picks up the lead
- High-intent buyers treated identically to browsers
- Follow-up that stops after the first attempt
What it does
The flow
- Lead arrives
- AI understands
- Lead scored
- Next best action
- Human or AI engagement
- Appointment
- Sale
Why it matters
Speed and consistency of first response are among the few levers a dealership controls on every single enquiry.
Opportunity Studio
Model the opportunity before you build it.
Opportunity Studio is a live executive decision engine that models the commercial opportunity created by improving key dealership performance levers — not a conventional calculator.
Your dealership baseline
The levers
Modelled opportunity
Annual gross upside
$317,860
Additional vehicles
84
Capacity released
614 hrs
Payback
3.6 months
How this is calculated
Units = annual enquiries × contact rate × appointment rate × test-drive rate × close rate.
Opportunity = (modelled units − baseline units) × gross per unit, plus dormant records re-engaged × an illustrative 1.5% conversion.
Capacity released = annual enquiries × 4 routine touches × 6 minutes × share automated.
Payback = annual investment ÷ monthly gross upside.
All figures are illustrative examples for modelling purposes only. They are not a forecast, guarantee or claim of results.
What if?
What if your dealership could see the opportunity before you act?
Switch levers on and off to see how the modelled opportunity changes. Every figure here is an illustrative example.
Choose what changes
Modelled against an illustrative dealership: 320 enquiries per month, $3,800 gross per unit, 9,000 dormant records.
Opportunity changes
Illustrative revenue at a 6× gross multiple
Additional gross from modelled units
Routine follow-up effort returned to the team
Illustrative modelling only. Actual outcomes depend on the dealership environment, data quality and execution.
Dealership Intelligence Centre
One view of the business.
The operational intelligence centre for the dealership: what happened, what changed, why it changed, what matters now and what to do next.
Dealership Intelligence Centre
Illustrative interface
Today
Business health
- Enquiries
- 412
- Appointments
- 126
- Deliveries
- 48
What changed
Variance
- Contact rate
- +6pp
- Response time
- −41%
- Service retention
- −2pp
Why
AI explanation
- Driver
- After-hours coverage
- Channel
- Marketplace enquiries
- Constraint
- Service reminders unsent
What matters
Priority
- Rank 1
- 38 high-intent leads
- Rank 2
- Unconfirmed appointments
- Rank 3
- Overdue service owners
What to do
Recommended action
- Now
- Call the scored top 20
- Today
- Confirm appointments by SMS
- This week
- Launch service recall list
Role-based intelligence
One platform.
Different lenses.
Dealer principals, general managers, sales and BDC teams, service, parts, marketing, customer experience, multi-rooftop groups and OEMs each need a different answer from the same intelligence.
Dealer Principal
“What is driving profitability?”
Group profitability, department contribution and the levers moving margin this month.
Profit drivers
Front + back gross by department
Biggest leak
Unworked enquiries in the last 7 days
Trend
Conversion vs prior period
The AI decision loop
From data to decision to action.
See, understand, predict, recommend, act, learn. The loop is the product.
01
See
What is happening?
02
Understand
Why is it happening?
03
Predict
What is likely to happen?
04
Recommend
What should we do?
05
Act
Execute the next action.
06
Learn
Measure the result.
One AI fabric
Every module. Every rooftop.
One intelligence layer.
Rooftop 01
CRM · DMS · Service · Parts
Rooftop 02
CRM · DMS · Service · Parts
Rooftop 03
CRM · DMS · Service · Parts
Rooftop 04
CRM · DMS · Service · Parts
SpectraIQ
One intelligence layer
Group intelligence
Comparable performance across every rooftop, on shared definitions and one data model.
Multi-rooftop intelligence
See the group.
Manage the rooftops.
Act at the detail.
The same intelligence reads from group level down to the individual customer, so a group conversation and a consultant's next call are built on the same data.
Group
Portfolio performance and where to invest attention.
Rooftop
Site-level performance against comparable measures.
Department
Sales, service, parts and marketing contribution.
Employee
Activity, response and conversion behaviour.
Customer
The individual opportunity and next best action.
Architecture & integrations
Intelligence doesn't work in isolation.
Every dealership environment is different. Integration and deployment are assessed case by case to determine the most appropriate approach for each customer.
- 01CRM
- 02DMS
- 03Website
- 04Lead sources
- 05Marketing
- 06Service
- 07Parts
- 08Customer data
SpectraIQ Intelligence Layer
- AI applications
- Dashboards
- Workflows
- Automation
The technology stack
Five layers, one system of intelligence.
Layer 05
Experience
Layer 04
AI applications
Layer 03
Intelligence
Layer 02
Orchestration
Layer 01
Data
Security & trust
AI you can trust with your business.
Dealership data is customer data. It is treated accordingly.
Data residency
Hosted in AWS Sydney, keeping dealership data in Australia.
Privacy
Privacy Act 1988 controls applied at the data plane.
Compliance
ACMA obligations considered in customer communication workflows.
Security
Enterprise security architecture; SOC 2 programme in progress.
Governance
Controlled AI workflows with defined scope and escalation.
Auditability
Traceable interactions and decisions where applicable.
SOC 2 programme in progress. No certification is claimed until complete.
Responsible AI
AI should augment judgement.
Not replace accountability.
Recommendations are surfaced to people who remain accountable for the decision. Workflows are scoped, escalation paths are defined, and data protection is designed in rather than added later.
AI recommendations
Explainable signals behind every score.
Human oversight
People stay accountable for commercial decisions.
Controlled workflows
Scoped actions, not open-ended autonomy.
Escalation
Defined hand-off to the right team member.
Governance
Documented scope, review and change control.
Data protection
Australian hosting and Privacy Act controls.
The SpectraIQ method
How implementation actually works.
Timelines depend on the dealership environment. Many customers are operational within days, with implementation planned collaboratively based on existing systems and workflows.
Discover
Understand the dealership environment, systems and commercial priorities.
Connect
Map systems and data, assessed case by case for each dealership.
Configure
Deploy the relevant AI modules for the opportunity identified.
Activate
Train teams and launch workflows with human oversight in place.
Measure
Track commercial impact against the baseline agreed up front.
Optimise
Continuously improve scoring, workflows and coverage.
Business value
AI should pay for itself.
More leads converted
More customers retained
More workflow capacity
Less operational friction
Equals
Greater dealership profitability
SpectraIQ turns AI from an innovation project into a commercial performance system — which is exactly what Prism Group exists to do.
Before / with SpectraIQ
The same dealership, operating differently.
Rapid response
AI qualification
Automated follow-up
Connected intelligence
Proactive alerts
AI-assisted workflows
Visible opportunity
Dealership AI maturity
From experimentation to an AI-native dealership.
Most dealerships sit between level one and level two. SpectraIQ exists to move them upward, one workflow at a time.
Level 03
AI workflows
AI is embedded inside dealership processes.
Where SpectraIQ helps
Connect the data that already exists
Embed AI inside the workflows that create value
Make the decision, not just the dashboard
Measure the commercial result and repeat
Why SpectraIQ
Vertical intelligence, not general-purpose AI.
Built for dealerships
Not generic enterprise software adapted to automotive.
One intelligence layer
Multiple AI capabilities working together, not isolated tools.
Commercial first
Start with measurable business opportunity, not technology.
Australian context
Built around Australian dealership requirements and obligations.
Modular
Deploy the modules that matter to the opportunity identified.
Scalable
Extend across departments and rooftops on one fabric.
Generic AI
- Answers questions
- Generates content
- Assists users
SpectraIQ
- Understands dealership context
- Connects business data
- Identifies opportunities
- Recommends action
- Automates workflows
- Measures commercial impact
The SpectraIQ manifesto
Dealerships don't need more software.
They need better intelligence.
They don't need another dashboard. They need to know:
Who matters?
What changed?
Why did it change?
What opportunity are we missing?
What should we do next?
And did it work?
That is the SpectraIQ promise.
Questions dealers ask
Straight answers.
How fast can a dealership go live?
Timelines depend on the dealership environment. Many customers are operational within days, with implementation planned collaboratively based on existing systems and workflows.
What about the Privacy Act?
Data is hosted in AWS Sydney with Privacy Act 1988 controls applied at the data plane.
Does SpectraIQ replace the BDC?
No. It is designed to support overflow, after-hours and cold-lead work so the best agents stay on the highest-intent customers.
Which dealer systems are supported?
Every dealership environment is different. Integration and deployment are assessed case by case to determine the most appropriate approach for each customer.
Which modules are live today?
AI Leads Management, AI Sales Accelerator and AI Dead Leads Revival are live. The service, parts, customer experience and marketing modules are on the roadmap.
Next
See what your dealership could unlock.
Model the opportunity
Open the Opportunity Studio and model the levers on your own numbers.
Explore the platform
Walk the nine modules across sales, service, parts, CX and marketing.
See it on your data
Book a guided demonstration with the SpectraIQ team.
SpectraIQ.ai — an independent enterprise intelligence company.